The Real Question

IS THREADING
WORTH IT?

The income math, honest trade-offs, and who this skill makes sense for. No hype.

The Short Answer

For the right person,
absolutely.

Threading is a rare, in-demand skill that most licensed estheticians don’t have on their menu. The barrier to entry is low. The overhead is almost zero. The income ceiling is real.

But it’s not magic. It takes genuine practice, muscle memory that develops over weeks, not days, and the discipline to build a clientele. Threading rewards professionals who take it seriously.

This page breaks down everything honestly: the income math, who it makes the most sense for, and what the trade-offs actually are.

$3/spool
One spool serves roughly 50 clients. Your overhead is essentially zero.
14states
14 US states completely exempt threading from cosmetology licensing as of 2025.
3–4wks
How often clients return for threading, bringing built-in recurring revenue from day one.
The Income Math

What Threading Actually Pays

Part-Time: 5 Clients/Day
Rate per service$30–$40
Days per week3
Weekly take-home$450–$600
~$23K–$31K/year working 3 days a week
Full-Time: 10 Clients/Day
Rate per service$35–$50
Days per week5
Weekly take-home$1,750–$2,500
~$91K to $130K/year, threading services only
Add-On to Existing Menu
Ticket bump per client+$15–$25
New clients from threading5–10/wk
Extra weekly income$375–$875
$19K–$45K added to your existing income
Side by Side

How Threading Compares

Factor Threading Waxing
Startup cost Under $20 $200 to $500 in equipment and supplies
Ongoing product cost ~$3 per 50 clients $20 to $60 per month in wax and supplies
Works on sensitive skin No chemicals, no heat Redness and irritation risk
Works on Accutane clients Yes Contraindicated
Service time 15 to 20 minutes 15 to 30 minutes
Rebooking frequency Every 3 to 4 weeks Every 3 to 6 weeks
Equipment needed None Warmer, strips, spatulas, pre/post care products
Licence requirement Exempt in 14 states Esthetics licence required in most states
The Upside
Why Threading Works
  • Near-zero overhead. Thread is your entire cost of goods
  • No chemicals. Serves clients wax simply cannot
  • Fast service time means more clients per hour
  • Clients rebook every 3 to 4 weeks. Predictable recurring income
  • Scarce skill in most markets. Less competition, more loyal clients
  • Works as standalone service or profitable menu add-on
  • Exempt from licensing in 14 states
The Trade-Offs
What to Know First
  • Muscle memory takes weeks of consistent practice
  • 33 states still require a cosmetology or esthetics licence
  • Salon ownership always governed by state business laws
  • Very sparse brows require more advanced technique
  • Building a threading clientele from scratch takes 2–3 months
Important

A Note on Licensing and Salon Ownership

The Brow Goddess threading course is open to anyone who wants to learn. The course teaches the technique. How and where you apply it legally is governed entirely by your state.

Regarding Salon Ownership: Even in states where threading is exempt from personal licensing, operating or owning a salon requires separate facility licensing and compliance with state business and health department regulations. Consult your state board and a local attorney before opening a commercial location.

See our full state-by-state requirements guide →

Threading Is Worth It

If you’re a beauty professional ready to add a rare, high-margin, low-overhead skill to your menu. Threading is one of the most efficient investments you can make in your career.